Criar uma Loja Virtual Grátis
Ebook Graphic Design and Visual Communication Courses: Talent Is Not Enough : Business Secrets for Designers in MOBI, TXT, FB2

9780321984111
English

0321984110
The best business guide for design professionals just got even better This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: - How to get on the right career path- The best way to determine pricing- How to avoid common legal pitfalls- How to manage large projects- The secrets of efficient design teams- How to forecast your workload and finances- Dealing with international clients- The merging models of ad agencies and design firms"Talent Is Not Enough" provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: - Design planning and strategy- Corporate identity development- Publication and editorial design- Brand identity and packaging design- Advertising and promotion design- Marketing communications- Environmental design- Industrial design- Motion graphics- Interaction design- Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry."-Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer."-Marty Neumeier, author of "The Designful Company," "Zag" and "The Brand Gap", The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: * How to get on the right career path * The best way to determine pricing * How to avoid common legal pitfalls * How to manage large projects * The secrets of efficient design teams * How to forecast your workload and finances * Dealing with international clients * The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: * Design planning and strategy * Corporate identity development * Publication and editorial design * Brand identity and packaging design * Advertising and promotion design * Marketing communications * Environmental design * Industrial design * Motion graphics * Interaction design * Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company , Zag and The Brand Gap

Graphic Design and Visual Communication Courses: Talent Is Not Enough : Business Secrets for Designers by Shel Perkins read ebook EPUB, DJV, FB2

Philip E. Orbanes is acknowledged as the world authority on Monopoly.Still, now that the queen's gone it would be a shame to let all that cake go to waste .Two chapters have been added to reflect advances in both helping students develop learning strategies and using technology to individualize instruction.Ultimately, the author guides you in developing effective visual elements that will support your teaching goals while reinforcing the learning materials you share with your students.Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 700,000 in print!) who has taught an entire generation the basics of design and typography.Watching on was his father, himself a referee for 35 years, and his verdict on Webb's first game was blunt: 'Useless - he doesn't know his arse from his elbow.'It was an early lesson in one of the challenges any referee has to face up to: criticism from the sidelines.Alliances and betrayal are all fair game as you try to amass as much cake as you can before the revolution collapses.What is Zero Tolerance?Thoughtful and hugely entertaining." --Scott Turow, From Graham Moore, the Academy Award winning screenwriter of "The Imitation Game "and "New York Times" bestselling author of "The Sherlockian," comes a page-turning historical thriller based on actual events about the nature of genius, the cost of ambition, and the battle to electrify America.Designers encompass: Feature designers to encompass: Carmody Groake, Factory Fifteen, Marc Fornes, Gramazio & Kohler, Zaha Hadid Architects, Liquidfactory, Scanlab Projects, Workshop AB3 and U23 live projects.With a focus on evidence-based practice, the book includes a wealth of examples to demonstrate how to successfully apply theory to practice, and how to critically analyse your practice to maximise pupil learning.